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Engaging People

Creating Culture

Driving success.

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Empowering People

Elevating Culture

Accelerating success.

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Your People Matter

At All About People, the belief is simple: thriving clubs start with thriving people.  This is why we have created The Football HR Consultant service.

The service helps leaders in football to build people-first organisations that are prepared for the demands of growth, compliance and cultural change.

Many clubs overlook the impact that strong people and culture practices can have on long-term success. We help fill that gap, tackling challenges such as:

  • Strategic workforce planning to ensure the right capabilities are in place for the future
  • Cultural diagnostics and transformation to align your club’s values with everyday behaviours
  • Preparing for employment law changes with up-to-date policies and HR audits
  • Educating boards and senior leaders on the business impact of effective HR

Find out more

About Gemma

Gemma has extensive international experience leading people strategy and cultural transformation in elite sport and beyond. She previously served as Head of People and Culture at Birmingham City FC, working with leadership teams to build inclusive, high-performing environments.

A Chartered Fellow of the CIPD and professional business coach, Gemma combines deep HR expertise with practical insight into the demands of football organisations.

Gemma works on a fractional basis to bring tailored structure, clarity and strategic foresight to your club – without the overhead of a full-time hire.

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Consultancy Services

At All About People, the belief is that a thriving culture and an engaged workforce are the foundations for lasting success.

That’s why you will find a comprehensive range of services on offer, including:

Cultural Transformation:

An effective culture can account for up to 30% of the differential in corporate performance, compared to ‘culturally unremarkable’ competitors. All About People helps you create a culture that drives performance, innovation and collaboration.

Employee Engagement:

Organisations with a highly engaged workforce typically see 12% higher customer satisfaction and revenue growth 2.5 times higher than those with low employee engagement. All About People develop tailored strategies that strengthen employee engagement, creating the right conditions for your people to offer more of their capability and potential.

Strategic HR Solutions:

At All About People, HR management is strategic, data-driven, and people-centred, ensuring that your talent is managed effectively to meet both current and future business needs.

Employee Lifecycle:

Organisations that invest in the employee experience are 4.2x more profitable and 2x more likely to exceed customer satisfaction goals. All About People provides end-to-end support across the entire employee lifecycle, ensuring a seamless employee experience, from onboarding to exit.
Cultural Transformation:
All About People helps you align your organisational values and behaviours with your business goals, creating a culture that supports growth, innovation, and collaboration.
Employee Engagement:
All About People develop strategies that foster meaningful connections, motivation, and commitment within your workforce, driving productivity and retention.
Strategic HR Solutions:
At All About People, HR management is strategic, data-driven, and people-centred, ensuring that your talent is managed effectively to meet both current and future business needs.
Employee Lifecycle:
All About People provides end-to-end support across the entire employee lifecycle—from onboarding to exit. Services are designed to ensure every stage is backed by robust processes, clear policies, and full compliance with employment standards.

5 years of working with Elite Sporting Brands

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My Testimonials 

Hear from My Clients and Connections: Insights on Working with Me

Discover what my clients and professional network have to say about collaborating with me—real experiences, trusted partnerships, and the impact of expert HR support.

“Working with Gemma during a seismic transformational change was very rewarding. Her professionalism, hard work and commitment to helping others across all levels was the catalyst for growth and development for both people and the business. Her ability to offer strategic viewpoint and solutions made the job of CEO and leadership team easier enabling accelerated progression for change.”

Gary CookEX CEO of Birmingham City FC & Manchester City FC

“We would highly recommend Gemma after engaging her to deliver a training session on multi-generational workforces, she was always professional, helpful and friendly. Prior to the training Gemma took the time to ensure that she had understood our training requirements, audience and aims of the session. The training session was interactive and interesting, with a follow-up written report providing recommendations.”

Janet MillsHead of HR at Cambridge United

“Gemma has been acting as our Fractional Head of People & Culture since July - and she has been unreal! She provides me with outstanding business and people advice, support and guidance. She understands the bigger picture at a high level and recognises the key assets needed to drive real success.”

Greg ThurstansCEO of AF Global Football

Industry News

Employee LifecycleThe Worker Protection Act 2023 (Preventing Sexual Harassment at Work)
November 21, 2025

The Worker Protection Act 2023 (Preventing Sexual Harassment at Work)

Navigating The Worker Protection Act 2023 Under the Act, Employers have a positive legal duty to take reasonable steps to prevent sexual harassment of their workers in the course of…
Gemma Richardson
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Employee LifecycleUnderstanding the Employee Lifecycle: Meaning, Stages and Strategic Importance
June 19, 2025

Understanding the Employee Lifecycle: Meaning, Stages and Strategic Importance

In today’s competitive job market, attracting, retaining, and developing talent is essential for business success. Understanding the employee lifecycle meaning is a key step in building a productive and engaged…
Gemma Richardson
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Culture TransformationAligning People, Culture, and Strategy for Growth
June 10, 2025

Aligning People, Culture, and Strategy for Growth

Business success isn’t just about having the right strategy—it’s about ensuring that strategy aligns with your people and culture. When employees understand and embrace the company’s vision, they drive results…
Gemma Richardson
Love1
Culture TransformationCulture is More Than Perks – It’s Purpose
May 19, 2025

Culture is More Than Perks – It’s Purpose

Company culture isn’t just about free snacks, casual Fridays, or having a ping-pong table in the breakroom. While these perks can enhance the workplace experience, they don’t define what truly…
Gemma Richardson
Love1

Focus on your people, build a thriving culture and unlock the potential of your workforce.

Lets Collaborate!

Contact Us

07743 464537

gemma@allboutpeople.co.uk